报告题目：高水平论文写作
报告人：吴如海 麦克马斯特大学德格鲁特商学院终身教授
报告时间：2024年6月11日（周二）下午3：00
报告地点：尚美楼504会议室
主持人：刘军 数字经济与管理学院院长、教授
参会人员：数字经济与管理学院全体教师及研究生
报告人简介：Dr. Ruhai Wu is a tenured marketing professor at the DeGroote School of Business, McMaster University. He earned his Bachelor's and Master's degrees in Finance from Tsinghua University and a Master's and a Ph.D. in Economics from the University of Texas at Austin. Dr. Wu is an established scholar in the spheres of Industrial and Retail Marketing strategies. His multifaceted research encompasses a broad spectrum of disciplines, including Pricing Theory, Supply Chain/Channel Relationship Management, Advertising and Communication Strategy, and emerging E-Commerce business models. In his research, Dr. Wu employs game-theoretical and advanced empirical models to examine firms' and consumers' strategic behaviours. His research has been frequently published in top-tier journals in Marketing, Information Systems, and Operation Management, and he has received over ten competitive research grants from prestigious granting agencies, including the Social Sciences and Humanities Research Council of Canada and the Natural Sciences and Engineering Research Council of Canada. His recent research projects include pricing and management strategies of E-commerce platforms, information asymmetry in supply chains, dynamic pricing in competitive markets, communication in group consumption, and live streaming E-commerce.
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数字经济与管理学院
2024年6月7日
